What is an Infographic?
An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time. – Whatls.com
According to techjury, throughout 2020, every individual average created 1.7MB of data in every second. Every day, humans produced 2.5 quintillion bytes of data and expected will have 463 exabytes of data will be generated every day in the year 2025.
However, research showed that the human brain is capable to handle 34Gb of information every day. Therefore, it is important for us to find out an efficient way to deliver our content to the target public.
Infographics are proven material to help increase 12% of website traffic. Other than increasing website traffic, using infographics for link building is able to boost SEO, and improve your domain authority.
Types of Infographics
Infographics are widely used by many fields such as corporates, government, researches, medical, and so on. Infographics can be classified to 7 types:
1. Step-by-Step Infographic
A step-by-step infographic is best used to summarize the “how-to-guide” article. This is because infographics are great to visualized and simplify anything with bullet forms, number points by guiding the readers’ eyes to follow the flow.
Sample of Step-by-Step Infographic:
2. Hierarchical Infographic
This kind of infographic usually used to display different levels of information or data. Especially if you would like to highlight the information with different levels such as difficulty or priority, feature them with a pyramid as below is a good way to go.
Sample of Hierarchical Infographic:
3. Comparison Infographic
Comparison infographics are very straightforward. If you would like to compare 2 different functions, features, products, or before and after effects, this layout is the best choice for you. It can help you to visualize the information and data effectively.
Sample of Comparison Infographic:
4. Timeline Infographic
This type of infographic can well present your company history or creatively display your brand story rather than using plenty of words. Other than that, you can also use it for project timelines or other project management. It is suitable to place on the website as your “About Us” page.
Sample of Timeline Infographic:
5. Statistical Infographic
If you want to present your data or survey results in a visual way, a statistical infographic is able to help you. The layout is able to help your readers to focus on your data. The aids of charts, icons and etc will help to tell the story behind your data.
Sample of Statistical Infographic:
6. Geographic Infographic
Geographic infographic major using map charts to help readers have a better understanding of your content. It helps to visualize demographic data, location-based data and etc. You can use it to show regions hierarchy or simply use icons and labels to point out locations on the map.
Sample of Geographic Infographic:
7. List Infographic
The purpose of using a list infographic is to make your list of resources, tips, or examples more attractive than a basic list. Using numbers or bullets in your list can help your readers to follow your steps easily.
Sample of List Infographic:
You can easily get some FREE infographic templates or layouts from the websites below:
With these 7 essential types of infographics, I believe you are able to visualize most of your contents or information easily.
It is important for us to find a suitable template that matches the type of content we are working with. Other than that, choosing the right colors and font types will add marks to your infographic.
All the best!